ответ:
1. brands provide peace of mind.
consumers want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. if the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying.
2. brands save decision-making time.
so you are in the market for a new hdtv and decide to search amazon. you type in “hdtv” and get 101,685 results. how do you cull the list down to a manageable number of choices? you choose a brand. type in “samsung hdtv,” and you reduce your choices to 1,319. picking a brand helps reduce the clutter, making it easier to find what you are looking for.
3. brands create difference.
аny grocery store aisle has more product options than anyone can reasonably consider purchasing. what allows us to select one peanut butter brand over another or over a generic product? branding helps define—in an instant, with a minimum of thought—what makes your product different and more desirable than comparable products.
4. brands provide safety.
people, by nature, generally avoid risk and seek safety. imagine you’re on a business trip in an unfamiliar city, and you need to pick a restaurant for dinner. you’re most likely to pick a national restaurant brand over a local one because you’re familiar with the national brand. it’s the safe and predictable choice because you know what to expect. brands offer safety and reduce the risk of disappointment.
5. brands add value.
why do consumers pay higher prices for brands compared to unbranded or generic products? is it better quality, the look and feel, or is it the brand’s stature in society? it’s probably a combination of each. successfully branded products make more money for their companies by commanding premium prices.
6. brands express who we are.
what smartphone do you own? what car do you drive? what shoes do you wear? the brands we use make a statement about who we are and who we want to be. people become emotionally attached to the brands they use and view them as part of their self-image. apple’s classic “i’m a pc/i’m a mac” campaign shows how brands can reflect the personalities and self-perceptions of their users.
7. brands give consumers a reason to share.
we all have opinions about the things we experience, and we like to share them with others. whether it’s a good book, a good movie, or a great meal, we become brand advocates when we share positive brand experiences. in our increasingly social world, we have more opportunities than ever to spread the benefit of our experiences. strong brands give consumers a reason to share their experiences.
объяснение:
если что я тут не написала плюсы и минусы , а только причины почему люди любят и носят бренды , можешь использовать для эссе)
ответ:
abilkhair mukhambet gazi bakhadur-khan (1693 — 12 august 1748), military leader, khan of the junior zhuz (1710–1748). descendant of chingizid osek. in 1715 after the death of tauke khan he sought to become the head of three zhuzes. however, according to the views on succession, tauke’s son bolat was declared the supreme khan. during military campaigns against dzungar army abulkhair proved that he was a talented military commander and organizer of national resistance against the enemy. over a short period of time he had managed to obtain the support of strong and influential batyrs (warriors) of the junior and middle zhuzes, including bukenbay (died in 1741), yeset and zhanybek (died in 1751). he became the most trustworthy khan in kazakhstan. during the oirat-kazakh war in 1723-1729 abulkhair significantly expanded his political influence in the territory of kazakhstan and strived for the leading role in military and political life of kazakh tribes. in 1726 at the national meeting in the place named ordabasy abulkhair was elected the leader of kazakh militias. abulkhair’s leadership potential revealed in victorious battles with dzungars at the bulanty river (1728) and in the anyrakay area (1729). in 1730-1731 abulkhair’s actual social status in the kazakh zhuzes was equal to the title of the "supreme khan". according to the noble batyr and foreman of the tabyn clan bukenbay, "after the death of tauke-khan abulkhair-khan was a leader and did what he wasnted witout any obstacles". in the late 1720s — early 1730s abulkhair was the major and most significant political figure among other khans and sultans. like his eminent predecessors, abulkhair also faced traditional alternative to lose his real power obtained in bloody battles or to struggle in order to enhance it. as in the case of the other khans, including kasym, yesim, tauke and kaip, he decided to follow the second variant. in accordance with it, he undertook vibrant search of best ways and methods to enlarge his powers. in 1726 and 1730, on behalf of elders of the junior zhuz, abulkhair khan requested the russian government to provide kazakhs from the junior zhuz with citizenship and patronage. in 1730 sent his embassies to saint petersburg to the russian empresses anna ioannovna (embassy of kundagululy and embassy of iutlymbet). in 1731 embassy of the russian commission of foreign affairs, headed by a. i. tevkelev, arrived to the kazakh steppe from saint petersburg. russian ambassador in the junior zhuz a. i. tevkelev wrote in the first report to the russian empresses that before his appearance in the kazakh steppe abulkhair "was respected among other khans". in october 1731 abulkhair accepted the sovereignty of russia. abulkhair was obliged to protect trade caravans, give military assistance to the russian government and pay the yasak (tribute) — the fur and skins. instead he requested to build a fortress at the estuary of the or river and secure his and his descendants’ right to hold the title of khan and protect him from attacks of bashkirs, kalmyks and yaik cossacks. by means of the planned reforms abulkhair supposed to create the state system which could provide the high level of manageability of nomadic population by the ruling monarch and ability of society to oppose the military aggression of strong neighbours effectively. the tsarist government did not fulfil its obligations to the kazakh khan. kazakhs didn’t obtain any military assistance from the russian government in their struggle against dzungars. the city of orenburg, constructed at the request of abulkhair, became the centre of colonization of the kazakh steppes used by the tsarist administration. cossack leaders considered that territory to be the russian property and built there fortress and other military constructions without paying attention of the interests of indigenous population. the tsarist government usurped the right to appoint the supreme rulers — khans. as a result of these actions, the traditional system of state governance was destroyed; groups of sultans strengthened the fight for the power. russian subjects continued their attacks on kazakh lands. construction of fortified line in the territory of the junior zhuz became more active. all-kazakh anti-dzungar front broke up. military threat from dzungaria increased. in 1741 dzungar units again attacked kazakh lands. in 1748 abulkhair was killed by sultan barak.
объяснение:вот его
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Please don't keep kicking the back of my seat while i, m driving .it's very варианты ответов : annoying , fascinating , frightening, shocking