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Advertisements want to persuade us to buy particular products. How do they do it?

Let’s imagine …You’re watching TV. You feel thirsty. You see an advert for a refreshing drink. You see people looking cool and relaxed. You notice the name of the refreshing drink because you think it could be useful for you to satisfy your thirst.

Advertisers want us to be interested, to try something, and then to do it again. These are the elements of learning: interest, experience and repetition. If an advert works well, the same technique can be used to advertise different things. So, for example, in winter if the weather is cold and you see a family having a warming cup of tea and feeling cosy, you may be interested and note the name of the tea.
 
Advertisers have to be careful because too much repetition can result in consumer tiredness and the message may fall on’deal ears’.

 So, advertisers sometimes copy a highly successful idea that has been well learned by consumers. For example, the highly successful ‘Weston Tea Country’ advertising for different tea has led to ‘DAEWOO Country’ for automobile dealers and ‘Cadbury Country’ for chocolate bars.

My future plans

As for my future plans, I have chosen to become an engineer. I want to put up buildings and bridges when I grow up. I am also interested in the environmental issues and I want all my projects to be environmentally friendly. If I manage to advance my career, I would like to take part in reducing our carbon footprint. I understand that now I have to work really hard to enter the university so I practice a few hours daily. After finishing my university, I am going to participate in large international projects. I would to be happy to master my English in a few years as I will need it in my future professional life. Now I am a teenager, however I read professional magazines to keep abreast as it gives me a window on what is happening in the world of modern construction.