Перевод текст небольшой nike: celebrity advertising back before the swoosh logo and long before the days the company was called nike, there was blue ribbon sports (brs it was the company phil knight, the founder, and legendary track coach bill bowerman created in 1964 to provide athletes with better shoes. their first year sales totaled around $8, 000. it wasn’t until 1971 that brs introduced the concept of the greek winged goddess of victory— nike. well-knownlogo appears on the famous red shirts, nike is the international empire today. by using famous athletes to endorse nike's products, knight has been able to expand into many different sports. in 1974 jimmy connors collected his wimbledon trophy wearing nike shoes. carl lewis jumped and ran in nike shoes to win four gold medals at the 1984 la olympics. in 1995 nike signed a contract with the racing driver, michael schumacher. at the atlanta olympics in 1996 michael johnson won the gold medal in the 400 metres wearing his now famous nike gold shoes. nike's mission is to bring inspiration and innovation to every athlete in the world. knight himself says his number one advertising principle is to wake up the consumer, and nike's adverts are daring and attention grabbing. one example is the advert of pete sampras and andre agassi playing tennis in the streets of manhattan. nike created a powerful image around the basketball player michael jordan. he became a superstar, and it was his image as part of the dream team, which helped the company to become world-famous. in 1997 tiger woods won the us masters and nike moved into another sport – golf. i n 2000 the company signed a 300 million deal with manchester united, which has 50 million fans worldwide. sportswear giant, nike expanded its celebrity-advertising list to include hiphop artist, nelly. in 2003, nike released 1, 000 pairs of the rapper’s $120 limited edition air derrty sneaker. the sneakers reportedly sold out within hours. today, nike's unmistakable trademark 'swoosh' is instantly recognisable on sports shoes and clothing the world over, and celebrity advertising has certainly been crucial to this global success. for the fiscal year ending may 31, 2007, the company reported record revenues of $16.3 billion, a $1.3 billion increase over last year’s earnings.

Найк: реклама с участием звезд

 

Еще до логотипа-полумесяца, и задолго до того, как компания стала называться «Найк», была Blue Ribbon Sports (BRS). Это была компания, которую основатель Фил Найт и легендарный тренер по легкой атлетике Билл Бауэрман создали в 1964 году чтобы обеспечить спортсменов более качественной обувью. В первый год их продажи составили 8000$. И только в 1971 году BRS представила концепт греческой крылатой богини победы — Ники. Хорошо известный логотип можно увидеть на знаменитых красных футболках, сегодня Найк – это транснациональная империя. Привлекая известных атлетов для продвижения продуктов Найк, Найт смог охватить множество видов спорта. В 1974 году Джимми Коннорс получал свой приз за победу в Уимблдоне обутый в Найк. Карл Льюис прыгал и бегал в обуви Найк, и выиграл четыре золотых медали на Олимпиаде в Лос-Анджелесе в 1984. В 1995 году Найк подписали контракт с гонщиком Михаэлем Шумахером. На Олимпиаде в Атланте в 1996 Майкл Джонсон выиграл золотую медаль на четырехсотметровке, обутый в его ныне широко известные золотые кроссовки Найк.

Задача Найк – приносить вдохновение и желание поиска нового каждому атлету в мире. Найт говорит, что его рекламный принцип номер один — это пробудить потребителя, и реклама Найк смелая и привлекающая внимание. Один из примеров, это рекламный ролик, в котором Пит Семпрас и Андре Агасси играют в теннис на улицах Манхэттена.

The Russian capital is celebrating its 864th birthday. The solemn celebration ceremony began at noon with the chimes of the Kremlin tower clock. For the first time in the last two decades, a dramatized show took place in Red Square in the presence of Russian President Dmitry Medvedev, city mayor Sergei Sobyanin and Patriarch Kirill of Moscow and All Russia. Before the show, city authorities laid flowers on the tomb of the Unknown Soldier and the statue of Marshal Georgy Zhukov.

Over 6,000 war veterans, leaders of the country and its capital, representatives of public and youth organizations  and religious confessions were among spectators on the stands specially established in the main square of the country on the occasion of the Moscow City Day. The show was divided into five parts in which famous symphony orchestras, dance groups, Bolshoi Theatre soloists and Todes Ballet dancers showed their skills. The show was meant to combine the history, the present day and the future of the Russian capital. Congratulating Muscovites, Dmitry Medvedev stressed the city’s historical role and assured its residents that their opinions on the development of the city will be taken into consideration:

“Today’s Moscow is one of the most beautiful and influential cities of the world. We have started to implement such initiatives as building an International Financial Centre and also an administrative centre on the city’s new territory. Undoubtedly, this is a historic task. Both these centres are meant to make Moscow a comfortable, well-planned and competitive city.”

28-29 April ,2014 in our school the most important teachers competition was held. It was the greatest event not only for our school,teachers and students but also for all Vurnarski district.26 teachers from Chuvashia took part in the competition. The tasks for teachers were really serious. All the teachers from our school helped the competitors and also took part in the meetings.It was vere pleasant that 8 teachers are foreign languages teachers. The winner became a young English and German teacher Ekaterina Vladimirovna from Novocheboksarsk.