In the Middle East an American company was marketing tomato paste, but learned that when "tomato paste" was translated into Arabic it meant "tomato glue". The Chevrolet's Nova was not received well in Spanish-speaking countries. Its name sounded like no va, which in Spanish means "it doesn't go". In many countries the prefix "diet" cannot be used since it would require that a product be sold only in pharmacies.
As we communicate with individuals from other cultures and countries we must be mindful not only with translations but also with the products we sell. An excellent example is provided in "McDiversify". Communication Note, which describes various menus designed by McDonald's to address the needs of different countries and cultures.
Поделитесь своими знаниями, ответьте на вопрос:
Task 1. complete the sentences with the present participle ( ing) or past participle ( ed 1. (to speak) to my friend the other day i mentioned (упомянул) my recent visit to the local public library. 2. they had a big home library (to collect) by their parents and grandparents. 3. the book was so (to excite) that i couldn’t put it down. 4. i thought the interview went well, so i was very (to disappoint) not to get the job. 5. i didn’t want to tell my sister that i’d borrowed her car, as i knew she would be (to annoy). 6. the recently (to complete) investigation gave us very interesting results.
2 collected
3 exciting
4 disappointed
5 annoyed
6 completed