4) Письменно ответьте на во по тексту. 1. What is marketing management? 2. What is the Product Life Cycle and why it is considered one of the key concepts in marketing? 3. What is the strategic phase in a marketing process? 4. What is the tactical phase a marketing process? Текст MARKETING MANAGEMENT 1. Management is a function of planning, organizing, coordinating, directing and controlling. Any managerial system, at any managerial level is characterized in terms of these general functions. 2. Management is a variety of specific activities. Marketing management refers to a broad concept covering organization of production and sales of products, which is based on consumer requirements research. All companies try to look beyond their present situation and develop a longterm strategy to meet changing conditions in their industry. Marketing management, therefore, consists of evaluating market opportunities, selecting markets, developing market strategies, planning marketing tactics and controlling marketing results. 3. Strategic planning includes defining the company‘s long-term objectives as well as specific objectives, such as sales volume, market share, profitability and innovation, and deciding on financial, material and other resources necessary to achieve those objectives. 4. In problems of market selection and product planning one of the key concepts is that of the Product Life Cycle. That products pass through various stages between life and death (introduction – growth – maturity – decline), is hard to deny. Equally accepted is the understanding that a company should have products mix with representation in each of these stages. Companies can make far more effective marketing decisions if they take time to find out where each of their products stands in its life cycle. 5. As a managerial process, marketing is the way in which an organization determines its best opportunities in the marketplace. The marketing process is divided into a strategic and a tactical phase. The strategic phase has three components – segmentation, targeting, and positioning (STP Segmentation is determining different groups of customers in the market. Targeting is choosing which groups of customers can be served effectively. Positioning is placing the company or brand in relation to competitors. 6. The marketing process includes designing and implementing various tactics, commonly referred to as the "4 Ps" : product, price, place (or distribution), and promotion.
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1) When Arthur Weasley leads Harry and his friends to the Ministry of Magic, they must first dial the secret code on the telephone panel. He enters the numbers 62442. The letters under these numbers on the standard mobile phone keyboard give the word magic, "magic."
2) If the Muggle saw Hogwarts, then before him would appear old ruins with the inscription: "Do not enter, dangerous structure."
3) Sirius Black got his name from the name of the brightest star in the night sky, also called the Dog Star. It's very wise, since Cyrus, animagus, is reincarnated as a big black dog.
2) If the Muggle saw Hogwarts, then before him would appear old ruins with the inscription: "Do not enter, dangerous structure."
3) Sirius Black got his name from the name of the brightest star in the night sky, also called the Dog Star. It's very wise, since Cyrus, animagus, is reincarnated as a big black dog.
1) The bags are taken to the post office.
2) The letters are sorted into the different streets.
3) This book were written many years ago.
4) His red car was broken so he had to take a taxi.
5) This old castle was built in the 13th century.
6) I am reading a book while my car is being repaired.
2. Write verbs in Past Simple or Past Continuous
1. When I woke up, the bird was singing.
2. He did not (didn't) hear you because he was listening to music.
3. When I met Tom he was drinking tea
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2) the period of time during which a product circulates on the market, from the moment it enters the market and ends with its departure from the market. One of the fundamental concepts of the concept of modern marketing.
3) Strategic Marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. This process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them.
4) tactics will be most effective in achieving strategy goals. Tactical marketing involves creating a marketing mix of four components—product, price, place, promotion.