A modern business enterprise is often a COMPLEX system requiring a lot of CAPITAL which is provided by the public when they BUY shares in the company. Since they have PROVIDED the capital, it is appropriate that they choose the people who are to RUN the company for them, namely the board of directors. Many of the DIRECTORS also have executive responsibilities. Thus, a marketing director might be a full director of the board APPOINTED by the shareholders at the annual GENERAL meeting like the other directors. Yet he might also be responsible for the day-to day MANAGEMENT of the marketing department. Most of his time will be BRAND (?) administrative matters, organizing market research, dealing with ADVERTISING and generally ensuing that the COMPANY'S sales are maximized. But he will function as a director when the board of directors meets. The POST of managing director also COMBINES the roles of chief executive with membership of the board and this allows him to act as a vital LINK between the board of directors and their COMPANY'S management team. The managing director is often also a chairman of the board of directors. APPOINTED directors have the advantage that they are ACTIVELY involved with the …. affairs …. If the board of directors wish to move in a CERTAIN direction, the executive directors will know whether such a COURSE of action is practicable. For example, the board might wish to SELL their products in a particular OVERSEAS market. The market would be profitable for the company, but the MARKETING director knows that his team of salespeople lack the experience to take advantage of the Situation. Or perhaps the board would like to INCREASE the advertising expenditure during the FINANCIAL year but the FINANCIAL director knows that the company will have to meet some heavy commitments during the COMING months and it would be better to DELAY the campaign. Perhaps the best board is one which contains a MIXTURE of executive and non- executive directors. In this way the board has the …. some directors who know the practical problems FACED by the business, while others bring their own BENEFIT (?) of expertise to the boardroom discussions.
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Объяснение:
You have got a letter from your English pen-friend in which he/she writes that he/she would like to spend his/her holidays reading interesting books and asks your opinion on that.Write a letter to your pen-friend in which you tell him/her:
-What kind of book you read last and who recommended you to read it
-What litery genre you prefer and why
-Give some pieces of advice on how to spend holidays not to get bored
Write a letter of at least 100 words. Do not write your own name, ane dates, addresses or other personal information. Start your letter in an appropriate way.