In the Middle East an American company was marketing tomato paste, but learned that when "tomato paste" was translated into Arabic it meant "tomato glue". The Chevrolet's Nova was not received well in Spanish-speaking countries. Its name sounded like no va, which in Spanish means "it doesn't go". In many countries the prefix "diet" cannot be used since it would require that a product be sold only in pharmacies.
As we communicate with individuals from other cultures and countries we must be mindful not only with translations but also with the products we sell. An excellent example is provided in "McDiversify". Communication Note, which describes various menus designed by McDonald's to address the needs of different countries and cultures.
Поделитесь своими знаниями, ответьте на вопрос:
Поставте “the” або “ – “ з власними назвами. 1. We met ... Peter Smith in ... Trafalgar Square, near ... National Gallery. 2. Have you ever been to ... Great Wall of ... China? 3. The shop is in ... Fleet street, next to ... McDonald’s. 4. ... Flintstones sold their house just before ... Christmas. 5. When I visit ... Hermitage Museum in ... Petersburg, I’ll find the collection of paintings by ... Rembrandt there. 6. ... Doctor Brown was a veteran of ... World War II. 7. ... Kremlin and ... Bolshoi Theatre are in the heart of ... Moscow. 8. ... Mary studies ... French in a school near ... Eiffel Tower. 9. ... Japanese language is too difficult for me. 10. ... Henry studies ... Medicine at ... Oxford University. 11. ... Dutch are the people who live in ... Netherlands. 12. When the sky is clear, we can see ... Moon from ... Earth.