Action Point Clothing You ''ve bought a new jacket because you your old one for years. Do you throw your old jacket away or take it to a charity shop? Action Point Clothing in south London has the answer. They old clothes for years. They over 200 new items of clothing by transforming old clothes into modern ones. What's more, they half of their profits to train young people to design clothes. So how does it work? 'We started off with a fashion design competition for young people and then used the winning designs on the clothes we received to make them fashionable again, ' says company CEO Laura Bauer. 'Since then, there no shortage of new designs. The people at our school us new designs every week!'.