FREE Come2b Read and answer the questions.1 Why do companies develop new promotion techniques?2 How did the customer make money with this promotion?3 How did Shell make sure the promotion wouldn't cost them too much money?4 What evidence is there that Make Money was a successful promotion?New promotion techniquesTechniques which are used to win customers include coupons, samples, money back, competitions, etc. Many of these techniques are over a hundred years old. New promotion techniques are not often developed and, even when they are, there is always arisk that they will not please customers. So why do companies still try to develop newpromotion techniques? The answer is because companies which do develop a successful new promotion can win many customers because they are the first to use thetechniqueThe oil company Shell invented a new "matching-half promotion called 'Make MoneyEach time people bought a Shell product they were given half of a bank note. If they gotthe other half of the note they could get the money for the two halves. So for example, if they got two halves of a 500 soum note, they could get 500 soum in cash in the Shellshop. The competition was very successful because it was simple, it was easy to winand people liked getting cash immediately. Shell liked it because it could control theamount of money it had to pay. It printed a limited number of matching halves. 'MakeMoney' was a very successful promotion and paid for itself many times over. It helpedShell to increase its sales by 50% over a ten week period. When the promotion wasover, sales remained high for several months. This was because some motorists whohad changed to buy Shell products during the promotion continued to buy them afterthe promotion ended.​