Business and marketing vocabulary Complete the information about business and marketing with the correct form of the words and phrases from the box. 1 break even 2 brick-and-mortar 3 generate revenue 4 marketing tool 5 on a large/small scale 6 start-up costs 7 track record 8 turn a profit 9 utilities For many people, the dream of a lifetime is to own their own business. If you are one of them, it is a good idea to start (1) . You may want to begin with a mobile business, where (2) and (3) are low. Whatever you decide, you should set goals for your new business. For example, how long do you expect it to take before your business (4) ? How much longer after that will it take for the business to (5) ? Even for an established (6) business with a good (7) , there comes a time when sales start to slow down, and you need to find a new way to (8) . The question is, “What do your customers want?” There are lots of online (9) that can help you learn more about your customers. So don’t wait—start thinking about your marketing strategy today