Общий сбыт продукции фирмы в городе а, выбранного в качестве объектов испытания рекламы, составлял 4500 контейнеров продукции в год до начала рекламы и 7500 контейнеров после ее проведения. в «контрольном» (не подвергшемся рекламе) городе б объем продаж составлял 5000 в первом периоде и 6000 – во втором. расходы на рекламу составили: телереклама – 850 000 рублей; радиореклама – 75 тыс. рублей; адресная рассылка буклетов – 25 тыс.рублей. продажа каждого дополнительного контейнера, не включая затраты на рекламу, дает фирме дополнительную прибыль в размере 500 рублей. какова общая эффективность рекламной компании?

Общие расходы на рекламу 950 тыс. рублей. Обычный рост продаж, то есть рост продаж в контрольном городе составил 20%, значит в городе А, без рекламы во втором периоде количество продаж увеличилось бы на 20%, то есть с 4500 до 5400.  Значит без рекламы прибыль в городе А 5400*500=2 700 000 р. А с рекламой 6000*500=3000000р, но нужно вычесть расходы на рекламу 950000 р, то есть 3000 тыс руб - 950 тыс руб= 2050 тыс. руб = 2 050 000 р. Эффективность рекламной компании 2 050 000 делить на 2 700 000 р будет - 75%.

Если рассмотреть в выражении ПАЧЕ ЧАЯНИЯ каждое слово по отдельности, понять значение каждого слова, то станет ясно и что означает это выражение целиком.

В старославянском языке было слово ПАКЪ, означавшее опять, еще. От этого слова образована и сравнительная степень ПАЧЕ со значением больше, сверх.

И сейчас иногда употребляется в речи устаревшее сочетание тем паче, что тождественно сочетанию тем более.

Старославянское слово ЧАЯНИЕ образовалось от глагола чаяти, что означает ожидать, надеяться.

В современном русском языке существительное ЧАЯНИЕ

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