A great number of speakers spend most of their time researching, drafting and redrafting the main points of their speech, overlooking the value of a powerful opening and an equally strong closing. The first grabs the audience's attention so they want to hear more and the latter leaves them with something to reflect on. So they should be dramatic, memorable and always related to the theme of the speech. Acombination of well-organised quality content and pois the key to a successful speech. After all, it's not what you say; it's how you say it.
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