Lexical assignment 1. Match the words with their synonyms. 3 enterprise 2 competitor 3 to take over 4 output 5 scarcity 6 recession 7 markup a)extra charge b) goods c) shortage d) decline e) to win f) rival g) firm 5. Match the words with their antonyms. 3 domestic 2 retailer 3 to improve 4 fake 5 margin 6 partnership 7 advantage a)original b) foreign c) to deteriorate d) sole trader e) drawback f) loss g) wholesaler 6. Insert the appropriate word. 5) A company which sells more of a particular type of product than its competitors. a)Trend setter b) multinational c) market leader 6) A market in which there are too many suppliers producing similar products. a)saturated market b) buyers’ market c) heavy market 3)Providing money to cultural or sporting activities in exchange for advertising rights. a) promotion b) grant aid c) sponsorship 7. Translate the sentences. 1)4 основных управляемых фактора – это товары, цена, размещение и продвижение. 2) Специалисты по международному маркетингу должны учитывать культурную среду каждого рынка. 3) Внешние рынки могут предоставить больше возможностей для роста компании. 5.Give Russian equivalents to the following words. 1parent company 2 collection of debts 3 market penetration 4 goodwill 5 authority 6 joint venture 7 savings 6. Translate the word in brackets. 1) (Целевой рынок) is a specific group of potential (покупатели) toward which an organization directs its marketing program. 2) (Потребители, конкуренты и сама компания) establish the basic character of the organization’s business. 3) (Черный рынок) is the system by which people (нелегально) buy and sell goods, (иностранная валюта) 2. Give English equivalents to the following words. 1 сделка 2 прибыльный 3 розничная торговля 4 оптовая торговля 5 ограниченная ответственность 6 торговая марка 7 внешние рынки
Ответы
1) The dinner is prepared by me
2) These text-books were brought to me by her
3) The newspapers are bought by them.
4) French lessons are given by him.
5) This event will be remembered by people.
6) The copy-books will be taken by the children.
7) Short stories are written by her.
8) The party was organised by him.
9) Interesting stories were told us by them.
10) This novel will be discussed by us.
11) He was understood by us.
12) We will be invited by Mary.
1) covers
2) is covered
3) are locked
4) was posted , arrived
5) sank, rescued
6) died, were brought
7) grew
8) was stolen
9) disappeared
10)Why did Sue resign?
11) is owned
12) called, was injured, was not needed
13) Where were these photos taken?
14) takes off, are shown
15) are offered, will not work
16) are made
2) These text-books were brought to me by her
3) The newspapers are bought by them.
4) French lessons are given by him.
5) This event will be remembered by people.
6) The copy-books will be taken by the children.
7) Short stories are written by her.
8) The party was organised by him.
9) Interesting stories were told us by them.
10) This novel will be discussed by us.
11) He was understood by us.
12) We will be invited by Mary.
1) covers
2) is covered
3) are locked
4) was posted , arrived
5) sank, rescued
6) died, were brought
7) grew
8) was stolen
9) disappeared
10)Why did Sue resign?
11) is owned
12) called, was injured, was not needed
13) Where were these photos taken?
14) takes off, are shown
15) are offered, will not work
16) are made
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2) These text-books were brought to me by her.
3) The newspapers are bought by them.
4) French lessons are given by him.
5) This event will be remembered by people.
6) The copy-books will be taken by the children.
7) Short stories are written by her.
8) The party was organised by him.
9) Interesting stories were told us by them.
10) This novel will be discussed by us.
11) He was understood by us.
12) We will be invited by Mary.
1. Water covers most of the Earth's surface.
2. Most of the Earth's surface is covered by water.
3. The park gates are locked at 6.30 p.m. every evening.
4. The letter was posted) a week ago and it arrived yesterday.
5. The boat sank quickly but fortunately everybody rescued.
6. Ron's parents died when he was very young. He and his sister were brought up by their grandparents.
7. I was born in London but I grew up in the north of England.
8. While I was on holiday, my camera was stolen from my hotel room.
9. While I was on holiday, my camera disappeared from my hotel room.
10.Why did Sue resignfrom her job? Didn't she enjoy it?
11. The company is not independent. It is owned by a much larger company.
12. I saw an accident last night. Somebody called an ambulance but nobody was injured so the ambulance was not needed.
13) Where were these photos taken?
14. When the plane took off, the passengers were shown) how to use life jackets.
15. If you are offered a cheap camera, don’t buy it, it won't work.
16. British coins are made) at the Royal Mint.